It amazes me that with the leaps forward in software and digital technology, that so many businesses – especially within the Creative Industry – are still using PowerPoint, when there are so many other great applications and software readily available.

I’m not going to sit here and write a long essay about how dreadful PowerPoint is. It’s awful and we all should know that! That’s why famous phrases have been coined such as “Death by PowerPoint”. Instead I’m going to highlight a fantastic presentation application that has given me a more dynamic and engaging way of presenting. Enter PresentiaFX!

From May until September this year, I had the privilege to work alongside the talented team of designers and developers creating the PFX (PresentiaFX) application.

PFX is a Presentation Management Solution and organisations from Virgin Atlantic to ITV, McDonald’s to TNT have come to PresentiaFX looking for help to improve this crucial element of their sales process. The problems for these businesses are almost always the same; presentations are too wordy, long, boring and lack visual appeal. Very often this is compounded by being off-brand and off-message.

BlackBerry are another organisation that has come to PFX for presentation solutions and after the success of the PresentiaFX app on the BlackBerry Playbook they have offered them the opportunity of being a BlackBerry Alliance Partner and in October gave PFX the chance to present at the BlackBerry Innovation Forum.

Back to the app itself. PresentiaFX gives you similar flexibility as the leading design software and it’s very easy to use. If you do get stuck, the Support Team are always happy to help and a Support site with video tutorials has been setup online to answer FAQs.

PresentiaFX allows you to combine text, photography, graphics, video and Flash animation to produce visually engaging presentations. While allowing you to control your brand identity by locking down layouts, fonts, colour palettes and other brand assets to your guidelines. With a tailored experience it makes customised presentations quicker to build. The easy to use Administration tool will give you full control and access to your teams presentations, allowing you to view any presentation being made at any time and also track how effective each slide has been. There’s also no need for file swapping or your team having out of date content. PFX will distribute and update presentations, slides and assets to all of your users, where ever they are. Exporting your presentations is a breeze, with playback settings for PC, Mac or as a password protected microsite, online.

Before the end of the year, PresentiaFX will be fully cross-platform. PC, Mac, BlackBerry PlayBook and Android Tablet are complete and the iPad presenter launches in December.

If you want to find out more about PresentiaFX visit www.presentiafx.com or you can try their FREE TRIAL. If you are really keen give them a call on the UK number 020 7261 9967 to discuss what PresentiaFX can do for you and your business.